<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>David Langdon</title>
	<link>http://www.langdon.me</link>
	<description>Digital Media, Mobile, Voice, 411, Local Search &#038; Social Media</description>
	<lastBuildDate>Sun, 11 Dec 2011 03:41:17 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>Amazon and the power of default choices</title>
		<description><![CDATA[Default choices are phenomenally powerful. (You can read any number of scientific papers and books about this.) Many businesses believe that they’ve got a low-risk project that they can toss on cloud IaaS and see what happens next. Or they’ve got an instant need and no time to review all the options, so they simply do something, because it’s better than not doing something [...click headline to read more !]]]></description>
		<link>http://www.langdon.me/amazon-default-choices/</link>
			</item>
	<item>
		<title>Google Algorithm Changes</title>
		<description><![CDATA[Just because you have vis­i­bil­ity for in the top spot in Google today does not mean that you will have this vis­i­bil­ity tomor­row (even if you have ranked num­ber one for years).  Organic search means that we are at the mercy of the algo­rithms, there are sim­ply some things that are out of our con­trol and we just have to let the algo­rithms run their course.  How­ever there are some things that you as online mar­keters, web­mas­ters, site own­ers and SEOs can do to keep on top of the algo­rithm updates [...click headline to read more!]
]]></description>
		<link>http://www.langdon.me/google-algorithm/</link>
			</item>
	<item>
		<title>When Was The Last Time You Did a Restore?</title>
		<description><![CDATA[When was the last time you verified that all aspects of your data protection are in place and being met?. If it has been a while, maybe today would be a good day to try a restore, before you find yourself in a tight spot. Ensure that you have a data protection strategy with the proven ability to recover. It isn’t about the backup...it’s about the ability to recover that’s vital! [... click headline to read more!]

 
]]></description>
		<link>http://www.langdon.me/restore/</link>
			</item>
	<item>
		<title>Understanding the importance of social Media</title>
		<description><![CDATA[ In the last 24 hours, over 900,000 new blog posts were written – a majority of them about product or service information, idle chatter, orpersonal experiences with companies and their employees. In fact, by the time you finish this paragraph, two new blog sites will be created. Blogs (short for web-log) are just one part of the 21st century’s online conversation. This conversation includes an array of networking tools, blogs, bookmarking sites, and other social media resources.

It is part of what’s known as “Web 2.0,” a term that describes new ways people learn and interactively share information through the Internet. These online conversations are fast, expansive, and crucial to be a part of, and if you are like most IT professionals, you are neither aware nor involved enough. [...click headline to read more!]

]]></description>
		<link>http://www.langdon.me/social-media-importance/</link>
			</item>
	<item>
		<title>Amazon &#8211; Virtual Private Cloud</title>
		<description><![CDATA[The issues with cloud computing at this point include security, performance, costs, service and vendor viability. Security will be a leading concern for the foreseeable future, but for users who have adopted the Amazon Elastic Compute Cloud (EC2), the cloud has just gotten a little safer. [...clieck headline to read more!]

]]></description>
		<link>http://www.langdon.me/amazon-vpc/</link>
			</item>
	<item>
		<title>Building a Mobile App Is Not a Mobile Strategy</title>
		<description><![CDATA[Most brands treat their mobile applications as an advertisement. No one wants to download an ad. No one will use or keep form-fitted cookie cutter application’s that do not provide any solution or bring value for users. Do not be tempted to just push  your brand and advertising, instead think about what problem you can solve; what value you can add or what solution that you can deliver.[...click headline to read more!]]]></description>
		<link>http://www.langdon.me/mobile-development-strategy/</link>
			</item>
	<item>
		<title>A Closer Look At Local Search Ranking Factors</title>
		<description><![CDATA[Does SEO make a difference? Traditional on-page SEO typically ranks behind a verified Local Business Listing, off-page and off-listing criteria, and reviews. Think about some of the leading businesses you see ranking in local search results, even in some of the more competitive industries.  In many cases, restaurants ranking at the top of the list have poorly-optimized or even all-Flash websites.  Large chain hotels frequently rank with location-page URLs that are buried within parent site architecture.In both of these cases, and countless others, different factors seem to outweigh the strength of an individual website or webpage.  For instance, restaurants may have powerful profiles on places like YP, Yelp or UrbanSpoon; hotels may have really great reviews on TripAdvisor.  Both are likely presenting a very strong signal among the traditional data providers. It remains critical to think about Local as its own entity within a broader SEO framework.[...click headline to read more!]

]]></description>
		<link>http://www.langdon.me/ranking-factors/</link>
			</item>
	<item>
		<title>Bringing out the best in people</title>
		<description><![CDATA[Have you ever experienced the feeling, the rush, and the passion of being part of a winning team that is contributing and aligned to the organization’s vision, values and goals? There’s a buzz of enthusiasm, creativity, energy, camaraderie, teamwork and above all a real sense of purpose.  How do leading organizations such as Toyota expect their employees to go beyond what they are told and be creative in building quality into the process.   At the very core of their philosophy is empowerment; the astounding creativity, productivity and profitability that erupts when leaders are willing to be wholly committed to empowering their employees. [...click Headline to read more]

]]></description>
		<link>http://www.langdon.me/best-in-people/</link>
			</item>
	<item>
		<title>To Cloud or not to Cloud</title>
		<description><![CDATA[To Cloud or Not to Cloud...that is the question. Are you an IT Administrator, IT Service Provider, or ISV faced with making a strategic decision about cloud adoption? Are you overwhelmed by all the cloud jargon and implementation choices? In this session, we will examine public and private cloud computing solutions across the industry, in the context of the NIST (National Institute of Standards and Technology) definition. We'll look at the technical and business elements that factor into the private/public/hybrid cloud decision. We'll discuss the strengths of the Microsoft platform, focusing on Windows Azure and virtualization with Hyper-V. This session will include a case study of a managed service provider that made the decision to offer a public cloud solution on Windows Azure, and a live demo of the resulting solution.  [...click headline for more]]]></description>
		<link>http://www.langdon.me/azure/</link>
			</item>
	<item>
		<title>10 Must Track Google Analytics Goals</title>
		<description><![CDATA[The definition of Google Analytics goals has always been clear to me - a means to measure business objectives, reports and improve on them. Google Analytics has transformed itself over the years from a 'nice to have' analytics software to a 'must have' analytics software so providing you agree with my definition of Google analytics goals, you'll understand that they go way beyond tracking a sales funnel. Here are the top 10 Google Analytics Goals that you should track...[...Click headline to read more!]

]]></description>
		<link>http://www.langdon.me/10-google-goals/</link>
			</item>
	<item>
		<title>5 Tips to Measure Social Media Performance</title>
		<description><![CDATA[Social Media is becoming one of the most important online marketing tactic. More and more companies jump into social network marketing field to promote their brand or product, and they brought huge amount of marketing dollar in as well.  Since all marketing investment need to be evaluated returns, the question comes up: how to measure the performance of social media marketing?  [...Click headline to read more]

]]></description>
		<link>http://www.langdon.me/social-media-performance/</link>
			</item>
	<item>
		<title>My Triumph TR7</title>
		<description><![CDATA[Triumph TR7: My favorite Car that I owned [...Click headline to read more!]]]></description>
		<link>http://www.langdon.me/tr7/</link>
			</item>
	<item>
		<title>EVault for DPM &#8211; Virtual Edition / Hyper-V or VMware ESXi</title>
		<description><![CDATA[EVault for DPM (EDPM) is an all-in-one backup and recovery solution that combines Microsoft DPM’s data protection for Microsoft Windows servers and applications with EVault’s protection for Linux, VMware, IBM i, IBM AIX, HP-UX, Sun Solaris, Novell Netware, and Oracle databases. EDPM is available as a appliance with software pre-installed or virtual instance that can be deployed within Microsoft Hyper-V or VMware ESXi virtual environments [...Click headline to read more]]]></description>
		<link>http://www.langdon.me/edpm-ve/</link>
			</item>
	<item>
		<title>How Ideas Spread</title>
		<description><![CDATA[Three Conditions for a Viral Idea: Susceptibility, Connectedness: Majority: Even skeptical people can be influenced by an idea that permeates their local environment. It really isn’t all that important which people are influenced initially.  A majority doesn't just rule, it convinces. 
Mass Media: Reaching a lot of people cheaply is the best way to reach the specific people you need. 
Don’t Over-Target: Social Search research shows that combining a few general targeting parameters is enough for a message to reach its intended objective.  Laser like focus can be less efficient and you lose the chance to reach people who can influence the target.
Encourage Word-of-Mouth: Social Media strategies are a great way to extend a marketing campaign, but not a replacement.  To get maximum effect, integration with Mass Media and other marketing communication is crucial. [... Click Headline to read more]]]></description>
		<link>http://www.langdon.me/how_ideas_spread/</link>
			</item>
</channel>
</rss>

