Breadcrumb navigation is wonderful for usability and for SEO. This text-based navigation shows where in the site hierarchy the currently viewed web page is located and your location within the site, while providing shortcuts to instantly jump higher up the site hierarchy. A product page for a table lamp may have the breadcrumb navigation of “Home > Home Furnishings > Lighting > Table Lamps.”

If the breadcrumb contains text links with relevant keywords in the anchor text, that is a significant SEO benefit. and better than “click here” or “more info” in the anchor text. Such words provide no clues as to the topic of the linked page, for the search engines or your users, because all you’re telling them is that the page to which you are linking is all about “click here.” [...Click headline to read more]

What is an absolute link? What is a relative link? Why should you care which one you use? When it comes to how you set up the links on your web site, it’s important to use an absolute link (which means that when you link to another page on your web site you specify the complete URL in the link like http://www.yourdomain.com/page1.html).

A relative link is when you have an internal link and you only specify the page URL and not the full URL in the link (for example, a relative link would be when you only link to page1.html). I’ll tell you my search engine ranking horror story and exactly why you should use absolute linking on your web site. I would hate for your web site to suddenly lose all its search engine rankings just as I did one day–it’s not fun. [...Click headline to read more]