Although some have called bluetooth marketing “blue spam” marketing, WCIT has taken an approach that should be considered best practice – they have bluetooth zones setup in malls that encourage consumers to register & make their devices discoverable. In return, consumers who enter the zone can download something of value to their mobile device (like a mall catalogue of sales, store locator etc…) and don’t feel like they are being disrupted at random.

Permission based bluetooth marketing can be a great extension of your digital, mobile, or multi-channel campaign. [... Click headline to read more!]